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Smart tourism destinations: Transforming travel experiences with technology

Learning resources

02 September 2024

Smart tourism destinations: Transforming travel experiences with technology

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+18 more

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An illustrative photo of a person holding a white iPad with a black case

“Smart Destinations” use digital technology, including AR and AI, to enhance tourist experiences and engagement.

Authors

Tiiu MEDS

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The shift toward digital technology and recent global challenges are reshaping tourism destinations. The emergence of “Smart Destinations” leverages technology to enhance resident engagement, decision-making, and social inclusion, ultimately improving the overall tourist experience through innovative solutions. Augmented reality and artificial intelligence play a crucial role in transforming how tourists interact with destinations, creating a more immersive and personalized experience.

#Smart destinations #Sustainable tourism #Stakeholder engagement
 

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