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Social media marketing training for the tourism industry

Learning resources

26 September 2024

Social media marketing training for the tourism industry

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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An illustrative photo of a phone screen with social media apps on it

The course offers comprehensive social media marketing training for the tourism industry, with practical insights, and flexible online learning.

Publishing org

Tourismus Fernakademie

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Consumer / tourist organisation

Destination Management & Marketing Organisations

Media/Travel Journalist Organisations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving formal education

    • Pact for skills

    • R&I on digital tools for tourism

    • Tools for data on tourism

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The course provides comprehensive training in social media marketing specifically tailored for the tourism industry. Participants will learn to plan and execute social media campaigns, create engaging content, and optimize their online presence using SEO and SEA techniques. The course includes practical insights and a branch guide for travel agencies, helping students apply their knowledge directly to the tourism sector. Additionally, the course offers flexibility with online learning materials for a fee of 2079 EUR (The original piece available only in German).

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