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The Artificial Intelligence Act: A new era for AI regulation in the EU

Legislation

21 August 2024

The Artificial Intelligence Act: A new era for AI regulation in the EU

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a computer chip with the letters “AI”  displayed in the center.

The Artificial Intelligence Act, effective August 1, 2024, establishes a comprehensive framework for AI use in the EU, ensuring reliability, human-centricity, and alignment with EU values.

Publishing org

Publications Office of the European Union

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Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On August 2024, the Regulation (EU) 2024/1689, commonly referred to as the Artificial Intelligence (AI) Act, came into effect. The regulation provides a globally binding, comprehensive framework for the deployment and use of AI systems across the EU. Its main objectives are to ensure that AI systems are reliable, centred around human needs, and consistent with EU values. AI is being increasingly utilised in the tourism industry, enhancing aspects such as personalised travel recommendations, efficient customer service through chatbots, and optimising travel itineraries.

#Empowerment #Innovation in tourism

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