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Austria targets quality tourism to enhance sustainability

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06 September 2024

Austria targets quality tourism to enhance sustainability

Cultural tourism

Festival tourism

Gastronomy tourism

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An illustrative photo of a man riding horse carriage near big white building in Vienna

Austria aims to enhance economic value and sustainability by focusing on attracting quality tourists through culinary and cultural experiences.

Publishing org

WKO

Topics
Geographical descriptors

Austria

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Cultural tourism

    • Festival tourism

    • Gastronomy tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Improving statistics and indicators

  • Business activities

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other food and beverage services

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

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Interview with Astrid Steharnig-Staudinger, head of Österreich Werbung, discusses the importance of attracting the right kind of tourists rather than just increasing numbers. The focus is on promoting quality tourism in Austria by targeting specific markets with themes like culinary and cultural experiences. This approach aims to enhance economic value while addressing issues like overtourism and sustainability (The original piece available only in German).

#Tourism indicators #Tourism development #Destination management

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