News
11 July 2025
France falls behind in global tourism revenue rankings
News
11 July 2025
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In 2024, France fell to fourth place in global tourism revenue with EUR 71 billion, significantly behind Spain, due to lower tourist spending and shorter stays, prompting calls for improved strategies and greater local engagement.
TourMaG
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France is no longer the top global destination in terms of tourism revenue. In 2024, the country generated EUR 71 billion, placing it fourth worldwide—significantly behind Spain, which recorded EUR 126 billion.
According to TourMaG, Dominique Marcel, President of Alliance France Tourisme, discussed this development on the programme L'invité éco on France Info. Marcel noted that the average expenditure per tourist in France remains relatively low, partly due to shorter stays. He emphasised the need for improved statistical tools, the adoption of more sustainable tourism practices, and greater involvement from local authorities to enhance the sector’s performance.
For further information, please refer to the link provided on the left-hand side of the platform (The original piece available only in French).
#Tourism indicators #Tourism development #Destination management
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