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Germany’s tourism surges in July 2024 due to UEFA EURO

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26 September 2024

Germany’s tourism surges in July 2024 due to UEFA EURO

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a channel between tall buildings in Hamburg

Germany’s tourism saw a significant boost in July 2024, driven by international events like the UEFA EURO, boosting visitor numbers and benefiting various tourism industries.

Publishing org

German National Tourist Board

Topics
Geographical descriptors

Germany

Organisation Type

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Coordinated information on travelling

    • Cross-border travelling

    • Governance of tourism destinations

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The German National Tourist Board (GNTB) has reported a significant increase in inbound tourism for July 2024, largely attributed to international sporting events like the UEFA EURO 2024. This surge is part of a broader trend of growth in Germany’s tourism sector, which has been experiencing record-breaking figures. The GNTB highlighted that the positive impact of these events has boosted the number of international visitors, contributing to a strong outlook for the remainder of the year. The increase in tourism is expected to benefit various sectors, including hospitality, transportation, and local businesses, further enhancing Germany’s appeal as a travel destination (The original piece available only in German).

#Tourism indicators #Destination management #Tourism development

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