Skip to main content
European Union flag
EU Tourism Platform

Key trends in EU tourism in 2024

News

05 February 2025

Key trends in EU tourism in 2024

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+65 more

Login / create an account to be able to react

An illustrative photo of a rainbow in the sky over a body of water.

Explore the key developments, legislative changes, and emerging trends that shaped EU tourism in 2024 in our February article.

Authors

Editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Circularity of tourism services

    • Coordinated information on travelling

    • Cross-border travelling

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Funding and support measures

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Improving formal education

    • Improving statistics and indicators

    • Innovative tourism services

    • Multimodal travelling

    • Online visibility of tourism offer

    • Pact for skills

    • Promoting PEF/OEF methods for tourism

    • R&I on climate-friendly tourism

    • R&I on digital tools for tourism

    • Short-term rentals

    • Skills needs for twin transition

    • Sustainable mobility

    • Tools for data on tourism

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

In our February article, we summarise the key developments and trends that shaped EU tourism in 2024. Delve into the core themes that drove the industry, significant legislative changes, and emerging trends, along with their impact on stakeholders. 

Follow the link on the left-hand side of the platform for the full article and gain a comprehensive understanding of this constantly evolving landscape to stay ahead of future changes.

#Green transition #Innovation in tourism #Tourism development

Average: 5 (1 vote)

Comments (0)

Login / create an account to be able to comment

Related content

See also

-
  • News
  • 02 Dec 2024

Sign-up for the Sustainable EU Tourism Twinning Workshop

The Sustainable EU Tourism project has entered its next phase, the “DMO Twinning Journey”. Its aim is to bring together DMOs with similar challenges and...
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more