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Meet the winner of the 2025 European Capital of Smart Tourism

News

21 February 2025

Meet the winner of the 2025 European Capital of Smart Tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of view of the city of Torino

Torino, Italy, has been named the European Capital of Smart Tourism 2025 for its excellence in accessibility, sustainability, digitalisation, and cultural heritage.

Publishing org

Directorate-General for Mobility and Transport

Related Organisation(s)

European Commission

Topics
Geographical descriptors

Italy

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On 17 February 2025, the Directorate-General for Mobility and Transport named Torino, Italy, as the European Capital of Smart Tourism 2025. This recognition celebrates the city's achievements in accessibility, sustainability, digitalisation, and cultural heritage. Among the notable initiatives is the Turismabile platform, which offers detailed and up-to-date information on accessible tourist services, and an improved transport system that ensures seamless travel for all. 

To explore all the initiatives that contributed to Torino's success, follow the attached link.

#Destination management #Tourism development #Sustainable destinations #Cultural preservation #Innovation in tourism

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