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New sustainable tourism partnership

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03 March 2025

New sustainable tourism partnership

Festival tourism

Circularity of tourism services

Activities of associations and other organisations supporting tourism

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An illustrative photo of a person holding tickets.

CIFFT and UNWTO signed an agreement to promote sustainable tourism practices aligned with the UN Sustainable Development Goals.

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On 23 January 2025, the International Committee of Tourism Film Festivals (CIFFT) and the United Nations World Tourism Organization (UNWTO) signed a Memorandum of Understanding (MOU) to promote sustainable practices in the tourism and advertising sectors. This agreement, announced at FITUR 2025 in Madrid, formalises a shared commitment to aligning tourism promotion with the United Nations Sustainable Development Goals (SDGs), showcasing the organisations' dedication to responsible tourism and using audiovisual storytelling to inspire global change. 

To learn more about the agreement, follow the link on the left-hand side of the platform.

#Sustainable tourism #Innovation in tourism #Stakeholder engagement

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