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Turin and Benidorm named 2025 European Capitals of smart tourism and green innovation

News

16 December 2024

Turin and Benidorm named 2025 European Capitals of smart tourism and green innovation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Turin and Benidorm have been selected as the 2025 European Capitals of Smart Tourism, recognized for their innovative approaches and commitment to sustainable and accessible tourism practices.

Publishing org

Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs

Topics
Geographical descriptors

Italy

Spain

Organisation Type

Company with 250 or more employees

Consumer Organisations

Destination Management & Marketing Organisations

Local Authorities

National authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Green Transition of Tourism Companies and SMEs

    • Improving statistics and indicators

    • R&I on digital tools for tourism

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Turin and Benidorm have been honored as the 2025 European Capitals of Smart Tourism, highlighting their leadership in sustainable and innovative tourism practices. These cities were chosen for their commitment to enhancing the tourist experience through advanced technology, accessibility, and sustainable urban development. Turin stood out for its integration of cultural heritage and digital innovation, while Benidorm impressed with its focus on green initiatives and inclusive tourism services. This recognition aims to promote best practices and inspire other cities across Europe to adopt smart tourism strategies that benefit both visitors and local communities.

#Smart tourism #Innovation in tourism #Digital nomadism #Ecotourism #Sustainable tourism #Green transition

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