News
07 July 2025
From volume to value: A new vision for Portuguese tourism
News
07 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Laurel has unveiled a strategic framework to shift Portugal’s tourism focus from visitor numbers to high-quality, sustainable, and profitable experiences, particularly in the luxury and premium cultural sectors.
Publituris
Topics
Portugal
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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According to Publituris, Laurel—an organisation that promotes Portuguese premium brands—has introduced a strategic framework for quality tourism in Portugal. Developed in collaboration with industry professionals and experts in the luxury sector, the document outlines a proposed shift in tourism policy. It emphasises prioritising quality, profitability, and sustainability over visitor volume, with a focus on high-value segments such as luxury and premium cultural tourism. The strategy includes recommendations for decentralising tourist flows, enhancing digital infrastructure, and aligning tourism development with both visitor expectations and the interests of local communities.
Additional information is available via the link on the left-hand side of the platform (The original piece available only in Portuguese).
#Tourism development #Sustainable tourism #High-end tourism
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