• Enhancing the overall image of Brussels' cultural and event offerings 

• Reach the widest possible audience in order to maximize the cultural participation of the general public

• Stimulate the dissemination and use of cultural information through as many channels as possible (media, web platforms, social networks, etc.) 

Visit.brussels takes on the role of central "manager" of cultural information for the entire Brussels cultural sector.

• Agenda by visit.brussels is positioned as a true digital provider of the most comprehensive cultural, event and tourism content thanks to open data, automated data entry, data interfacing and other digital tools.

• Agenda by visit.brussels provides high-quality, trilingual, comprehensive and (controlled) cultural information as a USP (unique selling point) and thus becomes the reference point for cultural information in Brussels.

• The Agenda by visit.brussels brand is actively promoted through editorial actions, search engine optimisation and communication aimed at pollinating the different target groups for cultural and event content 

• A broad consultation and consultation with the actors in the field, both individual and collective, is organized in order to arrive at a communication strategy supported by all the actors

• Creation of one central online database and backoffice for cultural events in the Brussels Capital Region
• Creation of automated API-imports and exports for cultural partners and third-party publishers
• Publication of the data on opendata.brussels in order to render accessible all data to any third party
• Animation of numerous stakeholders meeting to enhance stakeholders to use the database, to register events in the back office and to acquire necessary funding to support the system
• Integration of the database in www.visit.brussels in order to cross-fertilize between local and international target groups
• Establishing an editorial quality control of the database and the creation of extensive creative promotional efforts such as social media campaigns and dedicated editorial articles
• Creation of a middle-ware platform that communicates with commercial ticketing software of cultural partners in order to offer one-stop-shop for cultural tickets in the Brussels Capital-Region (www.ticketing.brussels) 

Timeframe

• 2014-2018:
• creation of one singe cultural database and backoffice
• installation of an editorial quality control team
• creation of API exports and imports for and from key cultural partners
• 2018 :
  • signing of an interministerial collaboration agreement between regional authorities concerning Agenda by visit.brussels
  • creation of one front office and website www.agenda.brussels
• 2023: integration of the back office in www.visit.brussels
• 2022 : design of a ticketing platform via EU-funding
• 2023 : launch of the ticketing platform ticketing.brussels