Tourism Impact Model (TIM) is an award-winning tool, Tourism innovation summit, Spain – The best innovation in AI and Data Analytics Award 2020, using real data to create an objective picture of the impact of tourism in a certain micro-location. It analyses different societal aspects: from environment, economy and culture to collaboration.

By modelling the impact using different scenarios, it also acts as a digital twin of a tourist destination and allows data-driven strategic planning aligned with the UN Sustainable Development Goals. TIM enables local decision-makers and strategy makers to consider the challenges, opportunities and future of a tourism location holistically - exploring the impact of new developments on existing services. As a result, the correct investments in tourism and connected sectors are funded (cross-sectoral impact: traffic, construction, energy, food, medicine, etc.). It generates sustainable revenue and is securing higher life quality of life of the local residents. 

TIM has already been tested and used in 36 locations around Europe (Black Sea area, Slovenia, Danube region, etc.) and is available on the European market. Until 2025 we plan to make 40-50 new TIM assessments around Europe. Which will result in the take-up of data-driven destination management tools and in increased offer of personalised tourism services.On a long term, until 2030 and above, our commitment is to fully to support tourism destinations to create personalised/sustainable tourism experiences while successfully managing tourism flows by leveraging the use of TIM tool and analytics. 

More about TIM: https://tourism4-0.org/tim/.