Today, we have reached a key moment that will allow us to think collectively about the type of tourism that we wish to develop for our destination tomorrow. This strong desire to reposition ourselves is correlated with a shift in demand, expressed in particular through the desire to restore meaning to travel. This is why we, Bordeaux Métropole and the Tourism and Convention Office, wanted to involve all our stakeholders in an open and broad reflection in order to reposition our destination for the future and take account of the long-term challenges of our tourism and events industry.

A new open governance was launched in May 2021 to build together the future of urban tourism and the events activity from a sustainable perspective. The participatory forum on sustainable tourism was the first major concrete step in this process in May 2021. Then, several workshops brought together residents, elected representatives, associations, institutions and professionals during the year, in order to co-build the roadmap for tourism in Bordeaux Metropole 2022-2026. 195 participants gathered during 10 months. This governance will still be animated in the following years to keep on debating and updating the global strategy. 

The website agora-tourism-bordeaux.com informs on this process and its result.

UPDATE: The objective, now that the roadmap is published, is to have an annual event with our main stakeholders (residents, associations, tourism companies, event organisers, elected representatives from our 28 cities, students, sport and culture institutions...13 different types of stakeholders). During this event, we will inform on the results of the actions and maintain an ongoing dialogue and debate about new opportunities and challenges.The target is to have a high number of residents who feel involved in the tourism strategy in our Resident sentiment index surveys (each two years, the next one will be in 2023).