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Pledge formulated by Catalan Tourist Board and Directorate for Tourism of the Catalan Government (8)

Pledges

Pledge formulated by Catalan Tourist Board and Directorate for Tourism of the Catalan Government (8)

Publishing organisations:

Catalan Tourist Board and Directorate for Tourism of the Catalan Government

Relevant countries:

Spain

Organisation types:

Academic/Research and VET Institutions

-

Publishing org

Catalan Tourist Board and Directorate for Tourism of the Catalan Government

Topics
Geographical descriptors

Spain

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Catalan Tourism Data System platform (TDS): is an electronic platform of the online survey system that allows managing and analyzing the evolution of the activity of accommodation and comparing it with the global destination, the type of accommodation and other brands tourist. The target for the next years would be to include expenditure data at the regional level
• https://empresa.gencat.cat/ca/treb_ambits_actuacio/turisme/coneixement_planificacio/estadistiques-turistiques/tourism-data-system
• https://catalunya.tourism-data-system.cat/

.The system of indicators of the Tourism Intelligence Indicators System (INTUCAT) has been approved. This index is structured based on 4 areas of measurement, which refer to the environmental sustainability, social sustainability and economic sustainability of the tourism activity at the destination. A fourth area that has been considered essential is the measurement of the achievement of the Sustainable Development Goals (SDGs).
Target: to develop and implement the System INTUCAT 
• https://empresa.gencat.cat/ca/treb_ambits_actuacio/turisme/coneixement_planificacio/indicadors-turistics-ictucat-intucat/

. INTEL·LITUR: 
With a clear orientation towards data culture in the companies, Catalonia is promoting a platform where the client of the Catalan Tourist Board (CTB) (companies in the Catalan tourism sector) can find all the key information they need regarding products and markets. 
The platform, within the B2B portal of the CTB, consists of two parts, one part with quantitative information in PowerBI format and a virtual library with documents of interest generated by the CTB.
The information is structured according to the life cycle of the trip or according to the needs of the company: attracting customers, gaining customer loyalty, increasing productivity, increasing profitability or maintaining the company's staff.
Target: the first phase should be online by the end of 2023 (quantitative data), the second one by the end of 2024 (virtual library).

. TOT LAB: 
Catalonia is part of TOTLAB, NECSTOUR's knowledge laboratory.
We are working this 2022 on a project of indicators of sustainability in the territory focused on the so-called 4D, diversification of the tourist offer, territorial deconcentration of tourism, deseasonalization of the arrival of tourist flows and spending (Despesa in Catalan).
The aim of this work is to establish an index for measuring the correct implementation of the wise growth strategy proposed in our Marketing plan 18-23.
Target: Each year we will work on a topic that can be shared with the other participating members of TOTLAB, and so the other members should do.

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