SETTING UP A UNIFORM SYSTEM FOR MONITORING THE SUSTAINABLE DEVELOPMENT OF TOURISM

Current situation: Currently, there is no system for measuring the sustainability of tourism development. Several institutions (City of Zagreb, City of Zagreb Tourist Board, Croatian Bureau of Statistics etc.) measure mainly statistical data on the territory of the City of Zagreb, in order to monitor the arrivals, overnight stays, number of visitors and similar. So far, these institutions have not monitored tourism by taking into account sustainability. The setting up of a uniform system for monitoring the sustainable development of tourism, such as a digital platform putting together all reports on a yearly basis, would allow the monitoring of tourism industry sustainability and that would ensure timely detection and minimisation of possible negative impacts, which may be caused by tourist operations at the destination. The indicators of sustainable development of tourism have multiple functions, including the examination of past changes and the prediction of the future ones, which contributes to better understanding of complex processes at the destination. Correctly determined sustainable development indicators will lead to quality and informed management and more efficient measuring, and will as well represent a better basis for taking decisions concerning sustainable tourism development and better management of urban resources.

Measure – collection of information from various institutions and publicly available sources, such as citizen, visitor, tourist and tourist industry polls

Objective – setting up, by 2023, a uniform system for monitoring the sustainable development of the City of Zagreb tourism