POSITIVE DIRECTING OF TOURISTS OUTSIDE OF THE CITY CENTRE

Current situation: The circulation of tourists in the City of Zagreb is mainly taking place in the very centre where they spend on average less than two days. Considering the growing tourist circulation, it is likely that there would be a negative impact on the very centre of the City. For that reason it is necessary to take a positive initiative and redirect tourists towards other City areas, not so much known to the them, but with tourist potential as well. This is how a possible negative impact on the quality of life in the City can be reduced. 

Measure: Mapping the City zones, with their specificities including cultural, sporting, recreational and gastronomy offer, through interviews and workshops with various stakeholders, and creation of a platform primarily aimed at tourists, but also to the citizens of Zagreb.

Objective: The goal is to achieve more balanced and sustainable development of tourism in the City of Zagreb by 2023, resulting in extended stay of tourists, citizens’, visitors’ and tourists’ getting a complete idea of the City, its customs, culture, creation of additional experience, improvement of the citizens’ quality of life and by inclusion of the so far-unknown offer in the tourist map of the City of Zagreb. Introduction of the abovementioned measures will provide the local government with tools to monitor tourist preferences during their stay and to manage its tourist policy more efficiently.