Our platform has two main user groups: tourists and residents.
Experiential Tourists: They visit art cities and historic villages, travel by car or train, explore new territories on weekends, buy guides, and participate in tours. They seek experiences, go hiking and trekking, and enjoy nature, art, and culture.
Active Residents: They live in large and medium-sized cities, are curious, and pay attention to the new offerings in their area. They participate in events and cultural visits and want to stay updated on the venues in their city. About half of them are "out-of-town" for work or study. For this year, Loquis' main objective is the internationalization, with the opening of commercial offices in key European countries with a strong tourism focus. We started in Spain by opening an office in Madrid and working with local clients (municipalities, regions, transportation, museums, hotel chains, food and wine consortia) interested not only in the Italian tourist market but also in other countries, especially those in South America. This will allow us to continuously acquire new users from other countries as well. In our Italian office, we already have 2 resources dedicated solely to foreign markets, aiming to engage national tourism boards and major destinations in various countries. Additionally, with the help of the European Union, this tool could serve as a significant platform to quickly garner interest from those who see travel podcasts as an innovative tool for territorial promotion and marketing.