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EU Tourism Platform

Pledge formulated by GEORADIO SRL (2)

Pledges

Pledge formulated by GEORADIO SRL (2)

Publishing organisations:

GEORADIO SRL

Relevant countries:

Italy

Organisation types:

Academic/Research and VET Institutions

Publishing org

GEORADIO SRL

Topics
Geographical descriptors

Italy

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

Our platform has two main user groups: tourists and residents.
Experiential Tourists: They visit art cities and historic villages, travel by car or train, explore new territories on weekends, buy guides, and participate in tours. They seek experiences, go hiking and trekking, and enjoy nature, art, and culture.
Active Residents: They live in large and medium-sized cities, are curious, and pay attention to the new offerings in their area. They participate in events and cultural visits and want to stay updated on the venues in their city. About half of them are "out-of-town" for work or study. For this year, Loquis' main objective is the internationalization, with the opening of commercial offices in key European countries with a strong tourism focus. We started in Spain by opening an office in Madrid and working with local clients (municipalities, regions, transportation, museums, hotel chains, food and wine consortia) interested not only in the Italian tourist market but also in other countries, especially those in South America. This will allow us to continuously acquire new users from other countries as well. In our Italian office, we already have 2 resources dedicated solely to foreign markets, aiming to engage national tourism boards and major destinations in various countries. Additionally, with the help of the European Union, this tool could serve as a significant platform to quickly garner interest from those who see travel podcasts as an innovative tool for territorial promotion and marketing.

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