"Sustainable, Digital Transition Methodology"

Working with a wide range of tourism organisations in different member states, our methodology and approach are always evolving. 

What’s the goal? To identify trends ahead of the curve, incorporate priorities driven by values and develop methods which bring expertise, intelligence, insight and co-design together - shaping informed decisions and outcomes. 

Our work is underpinned by openness and transparency, which is why we are committed to openly publishing our methodology and approach. As we undergo the next iteration of our strategic methodology, we are committed to incorporating the principles underlined in the transition pathway, in particular, the twin transition represent key pillars.

We believe these are profoundly important to consider and apply as underlying principles in a broad spectrum of strategic needs, from initiating innovation systems to setting multi-year transformation strategies in tourism.

Specifically, this will take form as follows:

1. Incorporating the Transition Pathway for Tourism, as well as the Sustainable, Digital Transition Methodology as a dual set of principles into strategic development work, including destination strategies and trend analysis.

2. Creation of a new design-led workshop series "Smart. Sustainable. Destination Design." based on the principles of the Transition Pathway to help stakeholders undertake a comprehensive evaluation of their strategic objectives.

Prerequisites

The keys to success are in ensuring all members of the Digital Tourism Think Tank’s Knowledge Team are fully trained on and aware of the Transition Pathway. In particular, it requires a detailed understanding of the twin transition and its implications for tourism at a strategic and practical level.

Further measures required:

- Update strategic methodology to incorporate ‘Sustainable, Digital Transition’. [DTTT Internal]
- In-depth training of the knowledge team on incorporating Sustainable, Digital Transition into the strategic process. [DTTT Internal]
- Awareness-raising actions amongst the EU tourism community, including institutional-level support [Public Sector Stakeholders]
- Demand generation amongst potential clients for strategies, workshops and actions applying methodology [Public Sector Stakeholders]

Key Milestones

- June 2023 - Incorporate Sustainable, Digital Transition into DTTT Methodology
- September 2023 - Launch and promote methodology, raising awareness of the need, opportunity and potential gain
- January 2024 - Establish successful projects either underway or with completed outcomes, including clear goals and objectives aligned with the priorities set out in the twin transition.
- May 2024 - Share outcomes with European Stakeholders, demonstrating the need, opportunity and ambition through case studies and debate