Investing into a comprehensive research on the European health tourism that is based on primary datas and would include the private sector and then accelerate further destination development and economic impact of health tourism. The study report on health tourism (European Parliament, 2017) and the report on health tourism (UNWTO & ETC, 2018) imply that increasing the share of health tourism may reduce tourism seasonality, improve sustainability, and labour quality, and help to reduce healthcare costs through prevention measures and decreased pharmaceutical consumption. However, both reports lack primary data, and they did not consider the needs of the private sector.
 

Investing into developing high-quality data bases and benchmarking across all segments of the health tourism sector in Europe. Big data are the key to measure success in the digital era, but it requires intense efforts from the public and private sector. Health sector gathers significant data that are treated individually by each service provider. Benchmarking would allow performance measurement of marketing effects, and boost competitiveness and quality of services of the European health tourism offer. It would permit better inclusion of telemedicine and improve patients’ experience, including tourists and European citizens.
 

Measurable result: 
-within two years, a joint event with the UNWTO with a focus on health tourism and to present the economic impact of health resorts in one of our member states based on primary data
-in the next 2 years annual event in the EU Parliament for the health tourism industry
-part of the annual congress of ESPA to publish the medical results of preventive treatments in at least 3 countries as best case
- the create one innovation Award for a sustainable medical spa/spa town or spa hotel and to show focus on sustainable methods in all other Innovation Awards categories 
-to extend the e-library where all medical result are published