1) As co-founder and partner of Balkan Green (www.balkan.green) my consultancy will be establishing and supporting continued collaboration in collaborative destination management and credibly, measurably greening tourism businesses in the Balkan area. The work has started in July 2022 and the first results will be available in July 2023. Our aim is to strengthen continued collaboration, not only project-based; target from today´s viewpoint - min. 10 destinations from the Western Balkans to have reached an awarded level in the Green Destinations´ development and monitoring process by 2025 – and Montenegro to have committed to it and active from the national level as well - to bring together strategies with local action and evidence-based change: all starting to work with the GSTC Criteria / Green Destinations (GD) standards:

2) Within Montenegro, my consultancy is facilitating collaborative and sustainable destination management development, aligned with the above mentioned international organisations. We have already one successful destination (Tivat), and as of October 2022, further four destinations are registered; by 2030 my aim is to have all destinations in the country and the national level following and using the same sustainable management principles. Re-thinking tourism is a process, not a project.