Pledges
Pledge formulated by Lombardy Region (1)
Pledges
Publishing organisations:
Lombardy Region
Relevant countries:
Italy
Organisation types:
Academic/Research and VET Institutions
Fixed target date:
Lombardy Region
Topics
Italy
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
Lombardy is characterised by a wide variety of tourist attractors and products, subdivided among territories with diverse levels of tourist vocation, a diverse presence of operators in the sector, a number of different local DMOs of a public and private nature and a diverse degree of infrastructuralisation of services dedicated to tourism.
The Lombardy Region, through the regional DMO ARIA S.p.A., aims at enhancing the destinations and territories through the creation of a "federal" organisational model that provides collaborative tools to promote the tourist and experiential offer from a market perspective by communicating the inLombardy umbrella brand and the local brands in an integrated manner.
The coordinating tool of the federal organisational model is the digital asset management Regional Tourism Digital Ecosystem (EDT), i.e. an integrated system for the centralised management of digital content relating to the Lombardy tourism offer.
The target to 2025 is the percentage of increase of the ecosystem's participating subjects and the percentage of increase of the participating subjects' offers.
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See also
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2
Pledge formulated by Eurac Research Center for Advanced Studies (3)
Publishing organisations: Eurac Research Center for Advanced Studies
Relevant countries: Italy
Organisation types: Academic/Research and VET Institutions
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more
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3
Pledge formulated by Regione Toscana (4)
Publishing organisations: Regione Toscana
Relevant countries: Italy
Organisation types: Academic/Research and VET Institutions
Fixed target date:
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more
-
5
Pledge formulated by Bordeaux Tourism & Conventions (4)
Publishing organisations: Bordeaux Tourism & Conventions
Relevant countries: France
Organisation types: Academic/Research and VET Institutions
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more