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Pledge formulated by Malta Tourism Authority

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Pledge formulated by Malta Tourism Authority

Publishing organisations:

Malta Tourism Authority

Relevant countries:

Malta

Organisation types:

Academic/Research and VET Institutions

Publishing org

Malta Tourism Authority

Topics
Geographical descriptors

Malta

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Malta Tourism Strategy 2021-2030 is based on 13 Strategic Challenges, with 11 Strategic Targets and 22 Strategic Objectives, further subdivided into 125 Strategic Goals and 245 Strategic Actions. 

The 22 Strategic Objectives are related to 10 different areas: 
1. Economic 
2. Gozo 
3. Marketing and Segments 
4. Branding 
5. Environment, Climate and Product 
6. Accommodation 
7. Quality 
8. Industry HR 
9. Conventions and Events 
10. Governance and Implementation 

Actions related to "Economic" and "Governance and Implementation" have already been implemented or are in the process of being implemented, as described below. 

Strategy 1 - Economic:
Goal 1 - To engage with NSO for the regular production and publication of a Tourism Satellite Account for Malta (Tables 1-7) and the implementation of the first set of sustainable indicators. Status: This is being implemented through the assistance of DG Reform and OECD through the Technical Support Instrument. Project should be concluded by the end of 2024.

Strategy 21 - Governance & Implementation: 
Goal 1, Action 1 - Setting up the Malta Tourism Observatory. 
Status: this has been set up on the 29th of September 2023. 
Goal 4, Action 1 - Giving Malta its own Malta Tourism Observatory in line with similar setups with the Mediterranean and Europe. Status: The application to the INSTO UNWTO is work in progress. 
Goal 5, Action 1 - Convene an Annual Tourism Conference. Status: The first Annual Tourism Conference was held on the 6th of December 2023. The next annual Conference will be held on the 12th of February 2025. The Observatory is fully set up with a Board of Directors which convenes regularly and two full time staff including a Manager. It has a website on www.mtobservatory.org and has published the first edition of Malta Tourism Insights

Strategy 22 - Governance & Implementation: Commissioning a number of specialized studies related to HR, Gozo, geographical mark plan, accommodation, KPIs, Segmentation, etc. Status: Various studies have already been commissioned.

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See also

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Pledge formulated by Digital Tourism Think Tank (5)

Publishing organisations: Digital Tourism Think Tank

Relevant countries: Albania

Organisation types: Academic/Research and VET Institutions

Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more
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