We read along with the Code of Conduct and we are open to data sharing where possible. This is done in the EU context within ETC, and likewise by being part of UNWTO/ ETC's newly established Datalab network. Within our national Data & Development Lab we are testing new ways to measure and impact tourism/ visitor flows in regions and cities. By 2027 we aim to be able to better balance out tourism throughout the country, by using big data sources and predictive modelling. This is all for the benefit of a more data-driven sector.