A Tourism Innovation Development Network (RDIT), with the collaboration of the Tourism Innovation Lab in Angers, initiated in 2020 a collective intersectoral regional dynamic which must be continued to stimulate innovation in the tourism market. The underlying objectives are to better support innovative project leaders and to encourage tourism and non-tourism companies interested in the tourism market to make greater use of innovation, in collaboration with our partners such as incubators, technopoles, competence centres, ...
This support will focus on the key sectors of tourism of our territory: nature tourism in connection with the national parks by supporting environmental excellence, agrotourism and wine tourism which were strongly supported during the last programming period (more than 150 projects financed between 2016 and 2021), nautical tourism (e.g. the CAPITEN project financed by Interreg Atlantic Area).
Over the period 2022-2028, we will extend our area of focus to sustainable cultural tourism via a dedicated regional call for projects in order to further exploit the tourism potential of heritage sites and monuments with the aim of developing their attendance, modernising their offers, and making them evolve in line with the expectations of customers.