The Tourism Cloud Platform and the Destination Network use the Destination Market Intelligence Dashboard and the individual Business Market Intelligence Dashboard, as well as an open data approach, to provide non-bookable content, bookable content, business transactions, and statistics and insights from meta data within the dashboards. This data can be accessed through API or CSV export by respective stakeholders.

With this, a destination is able to provide numerous new services, cross-selling between products, and most importantly have a single point of truth data store for all digital presence aspects like websites, destination portals, tour operators, accommodation providers, experience providers, tourism info center and traveler on the destination portal and the individual websites. All this data is synchronized and consistent in content. The use of data-driven tourism services enables the destination to make informed decisions about the tourism industry and respond to changing market trends, resulting in a more efficient and effective tourism industry, which in turn positively impacts the destination.

The goal for 2025 is to work with at least 50 tourism authorities and destinations to make this feature available to them.