The Tourism Cloud Platform and the Destination Network offer a comprehensive solution for managing and distributing tourism information. The Destination Market Intelligence Dashboard and the individual Business Market Intelligence Dashboard, along with an Open Data approach, provide a wealth of information on tourism offerings. This includes non-bookable content, bookable content, business transactions, statistics, and insights from meta data, all of which can be accessed through the dashboards, or exported through API or CSV for use by stakeholders.

By utilizing this platform, destinations are able to provide a wide range of new services and cross-sell between products. Additionally, it provides a single point of truth for all digital presence aspects like websites, destination portals, tour operators, accommodation providers, experience providers, tourism info center and traveler on the destination portal and the individual websites, ensuring that the information is synchronized and consistent in content.

This improves the availability of online information on tourism offers for destinations, making it easier for tourists to find and access the information they need, while also allowing destinations to more effectively promote their offerings. It also allows destinations to make more informed decisions about their tourism industry and respond to changing market trends, resulting in a more efficient and effective tourism industry, which in turn positively impacts the destination.

The goal for 2025 is to work with at least 50 tourism authorities and destinations to make this feature available to them.