In order to improve the visibility of sustainable tourism offers and particularly highlight their benefits, Bremen Tourism carries out a variety of measures. The destination website bremen.de features two dedicated website for planning a sustainable trip to Bremen and for finding sustainable activities in the city (see https://www.bremen.eu/tourism/activities/plan-your-sustainable-visit-to-bremen#/ and https://www.bremen.eu/sustainable-activities-in-bremen#/).
Given the fact that the choice of accommodation has a major leverage when it comes to overall sustainability level of a tourism package and its climate effect the aim is to create a third website that clearly indicates sustainable accommodation businesses in Bremen. Businesses that are declared as such are obliged to have obtained a Global Sustainable Tourism Council (GSTC) recognized sustainability certificate. Currently, two internationally recognised sustainability certificates are present in Bremen – Green Key and Green Sign. Moreover, the website will display a short text about the sustainability measures taken in the specific accommodation business. To further improve visibility for certified accommodations, Bremen Tourism plans on integrating a selection criterion for certified accommodation businesses in their own online portal and booking platform tourism.bremen.eu within 2024. That way validated sustainable offers can be easily selected and be highlighted for customers. 
Besides the website, the topic of sustainability is implicitly displayed on the Social Media channels of Bremen Tourism. Channels such as visit.bremen provide information on cycling routes, local manufactories and products, sustainable shopping, UNESCO world heritage as well as green spaces and parks. In the upcoming months more content on sustainable and accessible activities in Bremen is planned to be produced.
Lastly, to also highlight sustainability information for the MICE sector the Bremen Convention Bureau has set up a website for sustainable meetings in Bremen that provides customers with information about sustainable arrival and transportation in the destination, sustainable meeting locations, sustainable catering, sustainable incentives as well as climate protection. This website is to be continuously updated and optimized throughout 2024.