Rainmaker, as an affiliate member of the UNWTO, partners with Tourism Authorities, Tourism Ministries, Tourism Boards, Tourism Associations, and forms Public Private Partnerships of Joint Ventures to enable destinations and their hospitality and tourism businesses. They rapidly implement democratized and inclusive digital enablement, capacity building, platforms, and applications for all stakeholders in a destination. This allows them to onboard about 1000 hospitality and tourism businesses per week, in order to help them rapidly recover from the pandemic, become more resilient, independent from market-dominating foreign platforms, taking back control of visibility, digital presence, and distribution in order to restore economic sustainability.

Through this approach, Rainmaker provides easily accessible best practice, peer learning, and networking opportunities for SMEs (Small and Medium-sized Enterprises) in the destination. This allows SMEs to access the knowledge and resources they need to improve their businesses, learn from the experiences of others, and network with other tourism industry professionals. This in turn positively impacts the SMEs and the destination by providing a more efficient and effective tourism industry, leading to increased economic sustainability and growth.

The goal for 2025 is to work with at least 50 tourism authorities and destinations to make this feature available to them.