Development of Destination Management System (DMS) 
Trough a set of different tools, Tuscany Region favours the digitisation of Tourism sector, starting from the establishment of data supported destination model. The governence of the regional destination is managed by Laws n. 22/2016 and n. 86/2016 and other regulations. The governance involves Tuscany Region, Toscana Promozione Turistica, Fondazione Sistema Toscana and - at local level - 28 “Ambiti” (associations of municipalities with homogeneous tourism attractions). It also involves Regional Tourism Products (PTO) partnership of public and private offers. The digital tools available at the moment are:
1. MAKE: collaborative digital platform to promote the destination (open to public and private actors)
https://make.visittuscany.com/it/
2. MAKE IAT: collaborative digital platform to share information with and among Tourism Information Offices managed at local level
3. Tuscany Together: digital platform for co-design the Tourism promotion plan.
Tuscany Region is improving the different tools, aiming at creating a Destination Management System (DMS) able to collect and share data to jointly promote the Destination versus specific targets. DMS will involves public and private actors 

The activity benefits also from the pariticipation of Tuscany Region to Necstour.

TARGET 2023-2025
Improved the collaborative model and tools to support the destination through:

2023:
- DMS model designed

2025:
- DMS used by the actors of the territory

- data available and used to redefine destination promotion and management strategies