The information on tourism offers is now scattered across outdated paper media and many blogs and destination websites. Most travelers today use Google Maps or a similar application to find their way, but these lack interesting travel content. There is an abundance of interesting travel content on various blogs and websites, but these lack geolocation and are really hard to use on the go when exploring a destination.
SmartGuide pledges to digital travel content that combines geolocation and navigation with exciting local content in one product optimized to use on the go.

To grow the supply of such content offerings, SmartGuide pledges to offer its Content Management System (CMS) to content creators self-service for free to publish digital guides as long as they meet the content quality requirements. The CMS makes content creation fast and easy with smart functions, such as the import of readily available open data (OSM, Wikipedia) automated route generation, built-in DeepL translations, and natural text-to-speech audio being recorded as you type. The CMS allows anyone to publish a professional travel guide as easy as uploading a video on YouTube. 

Unlike traditional guides (such as Lonely Planet), SmartGuide pledges to leverage the whole community to create guides that cater to tourists and locals with different interests. For example, more than 10 diverse public and private sector authors already contributed to the Prague guide, ranging from tourism boards, museums, campus, tour guides, event organizers and tour operator.

SmartGuide covers over 600 destinations and aims to cover over 7,000 user-generated guides by 2025. That includes many small/rural destinations or attractions. For example in the Czech Republic, there are already more than 150 destination guides providing deeper understanding of the must-see places and inspiring domestic and international tourists to discover exciting places that they would not otherwise notice.