Tourism in Skåne initiated and coordinates the BI-Syd partnership together with 7 Regional DMOs in Sweden, to have a common knowledge platform for trends, external analysis and statistical issues. One of the initiatives over the past 5 years has been to systematize, automate and visualize basic statistics and indicators in tourism in a digital tool, accessible to all. This turned to be a role model and inspiration for the development of a national tool launched by the end of 2021 by the Swedish Agency for Economic and Regional Growth.

Furthermore, within the framework of the BI-Syd Partnership, we have initiated a development pilot in collaboration with a leading phone company to see how we can use mobility data to measure flows in nature based areas. We are currently at the end of the data collecting phase and beginning the development phase. Here we want to test and identify suitable data as indicators to measure and control flows and volumes in order to achieve more balanced flows in attractive areas with high density of visitors.

Coming work is that we have committed to collaborate nationally (national and regional organizations) to find common indicators for sustainable destinations. This work has begun in October 2022 and aims to complete a form of how to optimize the work to be done and find a good collaborating method.

The overall target is to ensure that Tourism in Skåne by 2024 regularly contributes to solving societal challenges linked to the SDGs with the aim of reaching a more balanced flow of visitors and to achieve that Skåne is a more vital destination all year round by 2030 the latest.