Pledges
Pledge formulated by Visit Finland (1)
Pledges
Publishing organisations:
Visit Finland
Relevant countries:
Finland
Organisation types:
Academic/Research and VET Institutions
Visit Finland
Topics
Finland
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
1. Visit Finland has implemented a new, national sustainable tourism indicator system that brings together public and private sector; destinations and companies in tourism sector.
This framework currently includes 40 indicators in 4 dimensions:
o Destination management 8 indicators
o Economic value 10 indicators
o Social and cultural impact 7 indicators
o Environmental impact 15 indicators
Visit Finland commits to systematically collect data from various data sources, including travel companies and destinations enrolled in national sustainable development programme "Sustainable Travel Finland" as well as citizen and visitor surveys.
2-3. The indicator data is published in Sustainable Travel Finland dashboard https://www.visitfinland.fi/suomen-matkailudata/sustainable-travel-finland-tilastot. Statistics on the main page are updated daily, while the indicator data is updated annually.
Sustainable Tourism Indicator system (STIs) includes 3 data collection and reporting levels:
o Business, Destination & National level
o Dashboard report includes 4th level; greater touristic region
The results will be further analysed in an annual "state of sustainable travel in Finland" report https://www.visitfinland.fi/49d3c8/globalassets/visitfinland.fi/vf-julkaisut/2023/state-of-sustainable-tourism-2022.pdf
Visit Finland further commits to develop the STIs system to align national tourism strategy and governmental programme, as well as international standards, as well as tourism industry needs. The data will radically help to support the tourism industry in green transition and sustainable development, as the data, which allows comparison, helps the entire tourism industry to understand where each stakeholder performs well, and where are the development areas.
In addition, each indicator is educational one. So it is not just about submitting data, but increasing one's competence through the STI system while submitting data. Moreover, the STI system is supported by educational e-guide as well as hands-on workshops.
EU Recovery and Resilience Funding is utliised to cover the costs of developing the STI system.
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