Goals:
- The material footprint of tourism businesses decreases by 30% by 2030. 
- Tourism businesses in Flanders reduce their consumption of single-use plastics.
- The total number of businesses with a Green Key label increases by 44% by 2030 and 8% by 2024, compared to 2022.
- The number of locations with a Blue Flag label increases by 18% by 2030 and 3% by 2024, compared to 2022.
- Every concession and project financed by Visit Flanders complies with the sustainability conditions specified in the agreement.
- Of the core conference locations in the conference cities and the conference locations financed by Visit Flanders, 25% have a third-party sustainability certificate in 2024 and 100% in 2030. 
- All conference locations that are part of the Flanders Heritage Venues and Special Meeting venues follow a sustainability training course in the context of the support programme. 
- As of 2023, every event and conference we support will operate based on a sustainability framework provided by us, in order to optimally reduce our ecological footprint.

Actions:
2.4.1 Together with a strong partner such as ‘Vlaanderen Circulair’, we develop projects and programmes to make tourism businesses in Flanders more circular in the future. 
2.4.13 We raise awareness among our visitors, together with partners inside and outside the tourism sector, about local production and consumption, single-use plastics, food waste and reusable materials.