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Amsterdam 2035: Navigating Sustainable Tourism Challenges

Policy

23 August 2024

Amsterdam 2035: Navigating Sustainable Tourism Challenges

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of parked bicycles in front of buildings in Amsterdam

Amsterdam's 2035 tourism vision aims to balance the city's popularity with maintaining quality of life for residents by managing visitor numbers, enhancing cultural attractions, and reducing overtourism.

Content source
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Publishing org

City of Amsterdam

Topics
Geographical descriptors

Netherlands

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Improving statistics and indicators

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Amsterdam's strategy of Tourism Vision 2035 outlines the city's strategic approach to managing tourism sustainably while preserving the quality of life for its residents. Key points of the strategy include an analysis of tourism trends, noting that the city's popularity among tourists, with over 21 million overnight stays in 2019, affects its character and quality of life. The strategy highlights challenges such as overcrowding, undesirable situations, and pressure on the city, while encouraging change.

The strategy focuses on the main goals which include promotion of sustainable tourism by limiting tourism growth to maintain livability, emphasizing on attracting tourists who contribute positively to the city’s culture and economy, and introduction of policies which include restricting new tourist shops, limiting holiday rentals, and converting hotels into homes or offices. 

This vision reflects Amsterdam’s commitment to managing tourism in a way that supports both its residents and its global reputation as a vibrant, open city.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Cultural preservation #Adaptation strategies

Documents

Vision on Tourism in Amsterdam 2035
English
(865.77 KB - PDF)
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