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Austria’s 2023 strategy for digital transformation in cultural heritage

Policy

11 June 2025

Austria’s 2023 strategy for digital transformation in cultural heritage

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of people walking in a street between buildings.

Austria’s 2023 Digital Cultural Heritage Strategy outlines a national framework to advance the digital transformation of cultural heritage institutions through targeted measures in technology, training, and accessibility.

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Publishing org

Ministry of the Arts, Culture, the Civil Service and Sport is the government ministry of Austria

Related Organisation(s)

Ministry of Finance of Austria

Topics
Geographical descriptors

Austria

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local Authorities

National authorities

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Tourism strategies

  • Business activities

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Museums

    • Operation of historical sites

    • Recreational and sport activities

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The Digital Cultural Heritage Strategy was published by the Austrian Federal Ministry for Arts, Culture, Civil Service and Sport in 2023 as part of the Digital Action Plan Austria and the EU’s Recovery and Resilience Facility. It aims to assess the current use of digital technologies in cultural heritage, identify potential, and raise awareness across eight key action areas, including strategy development, archiving, communication, research, and legal frameworks. The strategy proposes concrete measures such as training programmes, digitisation plans, digital mediation, and the establishment of a national competence centre. The initiative supports the Austrian government’s 2020–2024 goal to preserve and enhance cultural heritage through digital transformation. 

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in German). 

#Cultural preservation;Innovation in tourism;Resilience planning 

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