Policy
10 March 2025
Business Plan 2024: Boosting tourism and sustainability in Flanders
Policy
10 March 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Visitflanders' 2024 Business Plan aims to enhance Flanders as a tourist destination while promoting sustainability and social impact.
Visitflanders
Topics
Belgium
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Business Plan 2024, published by Visitflanders, outlines the strategic objectives and actions for the year. The plan focuses on enhancing Flanders as a thriving tourist destination by leveraging six strategic themes: heritage experiences, natural landscapes, culinary tourism, cycling tourism, conferences and events, and inclusive tourism. Additionally, the plan emphasises sustainability and social impact, with actions aimed at energy savings, diversity and equal opportunities. The overarching goal is to create a positive societal impact and ensure that tourism contributes to the well-being and prosperity of the region.To explore the policy document in detail, follow the attached link on the left-hand side of the platform (The original piece available only in Dutch).
#Tourism development #Destination management #Cultural preservation #Adaptation strategies #Sustainable tourism
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