The guide Facing the Future is a comprehensive resource developed to support the revitalisation and modernisation of Europe’s small retail sector, particularly in urban, rural, and touristic contexts. Aimed primarily at local authorities, it offers practical strategies to help small retailers—often family-owned and resource-constrained—adapt to major shifts in consumer behaviour and the growing digital economy.

The guide structures its advice around six interlinked solutions: improving digital and public infrastructure, sharing relevant information with retailers, fostering strong retail communities, supporting the adoption of digital technologies, building digital and business skills, and enhancing marketing and promotional efforts. Each solution is underpinned by successful European case studies, actionable steps, and strategic tips tailored to different local realities.

Emphasising adaptability and sustained community engagement, the guide encourages authorities to assess local settings, identify specific problems, and build trust with small retailers to develop effective, localised retail strategies. Tools for monitoring effectiveness and promoting financial sustainability of initiatives are also included.