Policy
15 August 2024
Finland’s national tourism strategy 2022-2028: A blueprint for sustainable growth and innovation
Policy
15 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Strategic plan to position Finland as the leading sustainable tourism destination in the Nordic region by 2028, focusing on cultural preservation and innovation in tourism.
Ministry of Economic Affairs and Employment in Finland
Topics
Finland
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Finland’s tourism strategy for 2022–2028 envisions the country becoming the most sustainably growing tourist destination in the Nordics. This strategy highlights four main priorities: strengthening sustainable practices, adapting to digital transformation, improving accessibility tailored to tourism needs, and creating a competitive operating environment. Collaboration among tourism stakeholders is emphasized as crucial for achieving these goals.
The strategy, updated in spring 2022, addresses the impact of COVID-19 and geopolitical challenges on the tourism sector. It aims to guide the industry through sustainable growth and innovation, with actions for 2022–2023 focused on adapting to the evolving environment and enhancing cooperative efforts across the sector.
#Sustainable tourism #Ecotourism #Cultural preservation #Innovation in tourism #Resilience planning
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