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Georgian Tourism Strategy 2025: A vision for sustainable and inclusive growth

Policy

07 November 2024

Georgian Tourism Strategy 2025: A vision for sustainable and inclusive growth

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a night view of a city with a castle on a hill in the background

The Georgian Tourism Strategy 2025 outlines a comprehensive plan to enhance the tourism sector through sustainable practices, infrastructure development and cultural preservation. It aims to attract high-value tourists and boost the economy by leveraging Georgia's unique natural and cultural assets.

Content source
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Publishing org

Georgian National Tourism Administration

Related Organisation(s)

Ministry of Economy and Sustainable Development of Georgia

Solimar International

The World Bank

Topics
Geographical descriptors

Georgia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Equal and fair tourism jobs

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The document “Georgian Tourism Strategy 2025” presents a strategic vision for the sustainable development of Georgia's tourism sector. It emphasises the protection and enhancement of natural and cultural heritage, the creation of unique visitor experiences and the improvement of service quality. Key objectives include attracting high-spending tourists through effective marketing, increasing public and private investments, and fostering partnerships between government, industry and communities. The strategy also focuses on improving data collection and analysis to better understand tourism trends and performance. By 2025, Georgia aims to become a premier, year-round destination known for its world-class tourism services and rich cultural heritage.

#Tourism development #Sustainable tourism #Cultural preservation

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