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Germany’s vision for a sustainable and competitive tourism future

Policy

16 October 2024

Germany’s vision for a sustainable and competitive tourism future

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of people walking in front of a large building in Dresden

Germany’s 2024 tourism strategy aims to achieve sustainability, resilience, and competitiveness through climate neutrality, digitalization, labor market improvements, and stakeholder collaboration.

Publishing org

Federal Ministry for Economic Affairs and Climate Protection of Germany

Topics
Geographical descriptors

Germany

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The document "Destination Future – Shaping Tourism Together", published in October 2024 by the Federal Ministry for Economic Affairs and Climate Protection of Germany, presents Germany’s strategic vision for its tourism sector. It aims to guide the industry towards sustainability, resilience, and competitiveness by addressing key areas such as climate neutrality, digitalization, labor market improvements, and global competitiveness. 

Additionally, the strategy emphasizes collaboration among stakeholders through the National Platform for the Future of Tourism, ensuring ongoing dialogue and practical solutions. This dynamic approach is designed to adapt to evolving challenges and opportunities, reflecting Germany’s commitment to a sustainable and innovative tourism future.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in German).

#Sustainable tourism #Climate action #Digital nomadism #Stakeholder engagement #Innovation in tourism

Documents

Destination Future – Shaping Tourism Together
English
(6.06 MB - PDF)
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