Policy
16 October 2024
Germany's National Strategy for sustainable and competitive tourism
Policy
16 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Germany’s National Tourism Strategy aims to make the sector more sustainable, competitive, and resilient, targeting climate neutrality by 2045 and enhancing digitalization, workforce development, and equitable growth.
Federal Ministry for Economic Affairs and Climate Protection of Germany
Topics
Germany
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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R&I on climate-friendly tourism
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In September, 2024, the Federal Ministry for Economic Affairs and Climate Protection of Germany published the National Tourism Strategy which outlines Germany’s strategic approach to enhancing its tourism sector. It focuses on making tourism in Germany more sustainable, competitive, and resilient, especially in the wake of the COVID-19 pandemic.
The document aims for climate neutrality by 2045, promotes digitalization to enhance tourism services, and addresses labor shortages through better training and working conditions. It also seeks to improve the global competitiveness of Germany’s tourism industry by supporting innovation and infrastructure, while ensuring that tourism benefits are equitably distributed across all regions, including rural areas. Overall, it aims to position Germany as a leading sustainable tourism destination, balancing economic growth with environmental and social responsibility.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in German).
Sustainable tourism, Resilience planning, Climate action, Digital nomadism
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