Policy
16 September 2024
Ireland’s hidden heartlands strategy 2023–2027: Sustainable growth and development for regional tourism
Policy
16 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The strategy seeks to boost regional tourism revenue, create quality jobs, and protect the natural environment, targeting a return to 2019 revenue levels by 2026 while expanding tourism infrastructure and benefits.
Failte Ireland
Topics
Ireland
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local authorities
National authorities
Regional authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Circularity of tourism services
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Innovative tourism services
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The "Ireland’s Hidden Heartlands Regional Tourism Development Strategy 2023 – 2027" is a comprehensive plan designed to enhance tourism in the Midlands by focusing on sustainable and regenerative development. The strategy aims to boost regional tourism by increasing domestic and international awareness, creating high-quality jobs, and preserving natural environments. Launched in 2018, the Hidden Heartlands brand has gained traction but remains in early stages of development. The strategy outlines a vision for recovery and growth post-Brexit and COVID-19, addressing current challenges such as the energy crisis. It includes strategic objectives, sustainability goals, and measures for success, aiming to return to 2019 revenue levels by 2026 while expanding tourism infrastructure and enhancing local benefits.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Sustainable tourism #Destination management #Tourism development
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