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Navigating challenges: The wild Atlantic way tourism strategy 2023-2027

Policy

16 September 2024

Navigating challenges: The wild Atlantic way tourism strategy 2023-2027

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+42 more

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An illustrative photo of a white rock cliff beside body of water

The strategy provides a roadmap for enhancing tourism along Ireland’s Wild Atlantic Way, addressing current challenges and promoting sustainable development.

Publishing org

Failte Ireland

Topics
Geographical descriptors

Ireland

Organisation Type

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local authorities

National authorities

Regional authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Wild Atlantic Way Regional Tourism Development Strategy (2023-2027) outlines a comprehensive plan to enhance tourism along Ireland’s Wild Atlantic Way, providing a roadmap for the tourism industry to navigate current challenges and aim for recovery and future success. It addresses the impacts of Brexit, Covid-19, and the energy crisis, focusing on supporting tourism providers with necessary skills and resources. The Strategy focuses on sustainable tourism, visitor experience, community engagement, infrastructure improvement, and marketing and promotion. 

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Destination management #Tourism development #Stakeholder engagement

Documents

Wild Atlantic Way Regional Tourism Development Strategy 2023-2027
English
(17.49 MB - PDF)
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