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Post-COVID tourism strategy: Portugal’s path to economic revival

Policy

23 August 2024

Post-COVID tourism strategy: Portugal’s path to economic revival

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Turismo de Portugal’s action plan, launched on May 21, 2021, aims to revitalize the tourism sector post-COVID-19 by focusing on business support, safety, revenue generation, and sustainable industry practices.

Publishing org

Turismo de Portugal

Topics
Geographical descriptors

Portugal

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The action plan by Turismo de Portugal is a strategic initiative aimed at revitalizing the national tourism sector post-COVID-19. Launched on May 21, 2021, the plan integrates with the Recovery and Resilience Plan and the Portugal 2030 Strategy to ensure a cohesive approach to economic recovery. The plan's four main action areas are: assisting businesses, fostering safety, creating revenue, and creating a more thoughtful, accountable, and sustainable future for the industry. The overarching goal is to surpass EUR 27 billion in tourism revenue by 2027, contributing significantly to GDP growth and equitable wealth distribution.

#Sustainable tourism #Stakeholder engagement #Tourism development #Reports

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