Policy
23 August 2024
Netherlands’ national tourism strategy 2030: Prioritizing sustainability and well-being
Policy
23 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Netherlands’ 2030 tourism strategy highlights a new approach prioritizing the interests of visitors, businesses, and residents, aiming to ensure tourism contributes to Dutch prosperity and well-being.
Netherlands Board of Tourism & Conventions
Topics
Netherlands
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Accessible tourism services
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Governance of tourism destinations
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Netherlands Board of Tourism & Conventions (NBTC) adopted the national tourism strategy for 2030 in January 2019, focusing on the sustainable development of the Netherlands as a travel destination. It introduces a new approach that balances the interests of visitors, businesses, and local residents, ensuring tourism enhances the prosperity and well-being of all Dutch citizens. The strategy outlines five key priorities to achieve this goal: maximizing the benefits of tourism while minimizing its burdens, promoting a broader range of cities and regions as attractive destinations, ensuring easy accessibility to these areas, creating a cleaner living environment with less waste and pollution, and positioning the Netherlands as a welcoming destination. For a detailed exploration of these priorities and measures, the document is attached.
#Sustainable tourism #Community engagement #Cross-regional cooperation #Adaptation strategies #Reports
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