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Netherlands’ national tourism strategy 2030: Prioritizing sustainability and well-being

Policy

23 August 2024

Netherlands’ national tourism strategy 2030: Prioritizing sustainability and well-being

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a bike parked next to a fence.

Netherlands’ 2030 tourism strategy highlights a new approach prioritizing the interests of visitors, businesses, and residents, aiming to ensure tourism contributes to Dutch prosperity and well-being. 

Publishing org

Netherlands Board of Tourism & Conventions

Topics
Geographical descriptors

Netherlands

Organisation Type

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Netherlands Board of Tourism & Conventions (NBTC) adopted the national tourism strategy for 2030 in January 2019, focusing on the sustainable development of the Netherlands as a travel destination. It introduces a new approach that balances the interests of visitors, businesses, and local residents, ensuring tourism enhances the prosperity and well-being of all Dutch citizens. The strategy outlines five key priorities to achieve this goal: maximizing the benefits of tourism while minimizing its burdens, promoting a broader range of cities and regions as attractive destinations, ensuring easy accessibility to these areas, creating a cleaner living environment with less waste and pollution, and positioning the Netherlands as a welcoming destination. For a detailed exploration of these priorities and measures, the document is attached.

#Sustainable tourism #Community engagement #Cross-regional cooperation #Adaptation strategies #Reports

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