Policy
20 March 2025
Nordic Tourism Plan 2025–2030: Leading sustainable growth and innovation
Policy
20 March 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Nordic Tourism Plan 2025–2030 focuses on sustainability, innovation, and cooperation to develop the region as a leading sustainable tourism destination while addressing climate change and global competition.
Nordic Council of Ministers
Topics
Denmark
Finland
Iceland
Norway
Sweden
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Innovative tourism services
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R&I on climate-friendly tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Nordic Tourism Plan 2025–2030, published by Nordic Council of Ministers in March 2025, emphasises the importance of sustainability, innovation and cross-border cooperation in developing the Nordic region as a leading destination for sustainable tourism. The plan aims to balance economic growth with environmental and social responsibility, leveraging the region's unique natural and cultural heritage.Additionally, the plan addresses the challenges posed by climate change, shifting travel patterns and global competition. By fostering deeper cooperation within the tourism and hospitality industry, the document seeks to enhance the Nordic region's international competitiveness and contribute to global sustainable development goals.To explore the policy document in detail, follow the attached link on the left-hand side of the platform.
#Sustainable tourism #Tourism development #Destination management #Innovation in tourism #Cross-regional cooperation #Climate action
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