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Boosting green and digital marketing skills with ALTER TOURS project

Projects

29 October 2024

Boosting green and digital marketing skills with ALTER TOURS project

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+20 more

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The ALTER TOURS project, funded by Erasmus+, aims to enhance and certify green and digital marketing skills of tourist guides and agents for sustainable tours.

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Publishing org

European Commission, Directorate-General for Education, Youth, Sport and Culture

Related Organisation

ABAT BALKANIA

Cyprus Certification Company

Development Agency Sotla

ERASMUS+

ESCE International Business School

Institute of Entrepreneurship Development

Strategic Omnia Research and Technology Development Ltd.

Topics
Geographical descriptors

Cyprus

France

Greece

North Macedonia

Slovenia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Local authorities

National authorities

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Cross-border travelling

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • R&I on digital tools for tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

    • Travel agency activities

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The ALTER TOURS project, funded by Erasmus+ programme, aims to enhance and certify the green and digital marketing skills of tourist guides and agents for developing sustainable alternative thematic tours. Running from December 2023 to November 2025, it focuses on creating a curriculum and training materials, providing a certification scheme, and extending the competencies of participants. The project involves developing an e-learning platform, training examiners, and promoting results through various activities across five European countries.

#Pact for Skills #Sustainable tourism #Innovation in tourism

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