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EU Tourism Platform

Transforming European tourism through digital innovation

Projects

10 September 2024

Transforming European tourism through digital innovation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a person holding a laptop.

The EURO-EMOTUR project, funded by the EU, aims to transform the European tourism industry by enhancing digitalization and innovation among tourism SMEs through cross-border collaboration and capacity building.

Authors

EURO-EMOTUR project

Related Organisation

Ciset

ETOA - European Tourism Association

Haaga-Helia University of Applied Sciences

NECSTouR

Turismo GranCanaria

Universidad de Las palmas de Gran Canaria. Emotur Lab

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Pact for skills

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The EURO-EMOTUR project, funded by the EU, seeks to transform the European tourism industry through digital transformation. Running from December 2021 to November 2024, its main objective is to enhance digitalization and innovation among tourism SMEs via cross-border collaboration and capacity building. By fostering a digital innovation ecosystem and hub, the project aims to boost SMEs’ market competitiveness, with a unique focus on digital tourism through emotions and neuromarketing.

#Innovation in tourism #Digital nomadism #Empowerment

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