The 2030 agenda has been designed and outlined by the Fundació Barcelona Comerc, through a series of meetings and best practice analysis with the 30+ retail associations under their guidance. KUDA! will foresee in association with Barcelona Comerc the main KPIs and evolution of the Retail Embassies assessing their impact on high street areas (speed of use of the city), small local businesses reach and the activation of the street.

2030 Targets

• Have at least five concurrent embassies working within Barcelona affecting a total of 250 local retailers, artisans and shops, helping small local businesses reach vacant and underused real estate in central axis.
• Have at least 5 tourist axis regenerated from social content isolation and local isolation by injecting local retail and local cultural events. This target should help as well increasing the retail and cultural diversity of such high’s street areas, helping small local businesses reach vacant and underused real estate in central axis.